ACCA Sunday Sessions
Applied experimental typography into cultural identity. The identity of a contemporary cultural institution, and the sympathetic branding of specific initiatives, straddles multiple paradoxes. In this project, I applied to five different applications to show how dynamic not only the brand identity but also the typeface I created for ACCA’s Sunday Sessions. The five applications consist; Instagram feeds (including about us, programs, and feeds), Instagram stories, printed posters, basic exhibition events materials, and merchandise.
I Decided to design merchandises because I strongly believe that by applying experimental typography in Sunday Sessions, is not only characterized the program perfectly, but it can be appreciated through art merchandises such as t-shirt, tote bag, and skateboard art. I believe by taking experimental typography to ACCA’s Sunday Session Brand Identity will create a stronger characteristic to this program and communicate distinctly to the public in a fun yet contemporary manner.
Melbourne, Australia
2020
